Sports Betting operator Novig is set to launch in Colorado after securing a partnership with Intelitics to fuel its affiliate program and paid channels.

Through this deal， Novig gains access to Intelitics’ platform and a suite of products， enabling management of affiliate and paid media activities.

Intelitics’ platform aims to provide real-time campaign monitoring， player tracking， automated reporting and personalised dashboards.

Initially debuting as an online sportsbook operator in Colorado， Novig has plans to introduce a high-frequency betting exchange. This platform aims to enable users to bet against odds or set personalised odds， pending regulatory approval by Colorado’s gambling authority.

According to Allan Stone， CEO at Intelitics: “Novig is set to disrupt the Colorado online sports betting market， and we are thrilled to be supporting its acquisition efforts through affiliates and paid media. These are powerful channels that are highly effective，Play Casino Online both in terms of scale and cost.”

Catherine Dougherty， Head of Growth Marketing at Novig， stated: “This is a powerful， highly capable platform and toolset that we will be able to use to drive new customer acquisition at scale and for a fraction of the cost of other marketing channels. This will give us a huge boost in Colorado and the other states where we will make a play.”

Intelitics recently collaborated with Crab Sports in Maryland， allowing Crab Sports to leverage Intelitics’ platform to expand its user base.

Novig’s entry into the Colorado market marks its next milestone， with the company being awarded one of the state's sports betting operator licenses in November 2023.

Novig’s entry into the US market followed a successful funding round， securing over $6.4m， including investments from NFL legend Joe Montana.